Dawn’s Gone Shopping passionately believes that Luxury Goods must achieve nothing less than a state of perfection. Like a diamond, any flaw has to be identified and eradicated for it to sparkle at its full potential and achieve the adoration it deserves. And like a diamond, each face has to be cut sharp and crisp for its value to be priceless.
Big girls need big diamonds
That’s why I invented The Brand Diamond, a unique approach to luxury brand strategy. Multi-faceted with each side sharp and crisp, the brand diamond is the most precious tool possible, arriving at absolute brand clarity and flawless perfection. It is the foundation of the entire brand task.
More than a tool, The Brand Diamond is a process. Together, we can work out whether the perfect approach is a workshop with key stake-holders; a “here’s-the-problem-go-sort-it” briefing or a multi-phased programme. The Brand Diamond is an approach to luxury brand strategy that can be tailor-made to each client and brand culture.
I’d love to tell you more.
What about if you know your brand but want to get even smarter about what you do with it? Here are a few more strategic innovations that may be of interest:
It's not that I'm so smart, it's just that I stay with problems longer
Matchmaker is a strategic model which matches your brand to a very clear and actionable luxury lifestyle, digging deep to provide you with everything you need to perfect both your targeting and your styling. Invaluable for portfolio planning and ambitious brand vision plans, Matchmaker makes it possible for brands to navigate even the most complex web of luxury lifestyles.
If you are interested, please let me tell you more…..
There is no reason why “brand architecture” should be dull. Reframed as the hunt for opportunity, the task takes on vibrant new proportions.
Any activity becomes creative when the doer cares about doing it right, or doing it better
As brands are expected to play across product categories and smart collaborations inject even more excitement, it is only our own imagination that sets the limit.
There is no tool in existence that can homogenise the hunt for opportunity. In every case, the challenge is different. What Dawn’s Gone Shopping does homogenise is the spirit of entrepreneurialism brought to each project.
The Dawn’s Gone Shopping VIP, Platignum Service is the Brand Bible.
For brands that require either a total makeover or simply oodles of loving care, the Brand Bible is the all-encompassing, 360 programme that explores and answers every relevant question with depth and insight.
Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we see
It is the brand explained verbally and visually; made love to and played with so that each and every type of stakeholder can’t help but fall in love with the brand.
The output can be film, book, web or a combination of all. It is something to live by, die by, share and chant.
Sometimes the biggest block to moving forward is simply being too close to the subject. This is where a day with fresh minds can be the catalyst you need or where a few days shift the paradigm.
You always have to be ready for that little artistic Epiphany.
Topics are identified beforehand with an agenda tailor-made to get the most from the time. Stimuli is thought through carefully ranging from consumer research, riveting guest speakers to carefully planned forays and field trips. No-one and no brand returns the same…..