Dawn Coulter has shopped for a wide range of brands: those who play in serious luxury circles as well as those who flirt at the sidelines.
Gucci Group - Gucci, YSL, Balenciaga, Bottega Veneta, Stella McCartney, Alexander McQueen, Sergio Rossi, Boucheron, Bedat
Astley Clarke, Tiffany
Unilever Foods
Ice Cream including Magnum and Carte d’Or
Frozen Foods, Birds Eye and European equivalents
Foods, Bertolli
Barilla
Mulino Bianco
Nestle
Nespresso, Nescafe
Bacardi Martini
Peroni
Forte Hotels
Including The Exclusive Portfolio eg Bath Spa and Sandy Lane Barbados
English Tourist Board, Cornish Tourist Board
MasterCard
When I arrived at Gucci Group, I knew that I had to build value for the brands by giving the overall portfolio a structure and strategy moving forward. Dawn was the only person in my mind who could combine grown-up, heavyweight brand thinking together with the creative sensibility required to deal with highly directional brands and their custodians. Every time I've called Dawn in, she's done a truly outstanding job.
Dawn is a great talent in brand thinking in general and a real asset for luxury brands. Her input to Gucci Group was invaluable. Her take on the global luxury consumer was both inspiring as well as actionable. I adore working with her
Without Dawn, I do not believe we would have a Magnum brand anywhere near the size it is today. She created a brand for us that overturned the rules of the category, inspired the consumer to uptrade and inspired us to look at ice cream in a more adult, indulgent way. Far from being a 3rd party, she was a central member of our team whom senior management came to rely on
Dawn made an enormous contribution to our business over a very long period. Without doubt, she is one of the smartest and most creative people I’ve worked with and someone whom I trust implicitly on every level. Whatsmore, she is tremendous fun.
Dawn is the most stimulating and inspiring thinker for a creative to work with. For clients, I have seen her work her magic, bringing humanity to large unwieldy brands, and giving smaller entrepreneurial brands the vision for success that made the difference . I truly love working with Dawn.
We’d thought about setting up a luxury agency for many years but it proved impossible to find someone who not only had the right luxury sensibility but more importantly who got the bigger issues of brand building. Dawn was the only one who -in my mind- had the brainpower and sensibility it required. She is without doubt one of the brightest people in the business.